* Online direct marketing digital
* Electronic tendering system
* Name-your-own-price
* Find-the-best-price
* Affiliate marketing
* Viral marketing
* Group purchasing (e-coops)
* Online auctions
* Product customization
* Electronic marketplaces and exchanges
* Bartering online
* Deep discounters
* Membership
* * * * *
* Online direct marketing digital
Manufacturers or retailers sell directly to customers.
Very efficient for products and services.
Can allow for product or service customization.
(www.dell.com)
* Electronic tendering system
Business request quotes from suppliers.
Uses B2B with a reserve auction mechanism.
* Name-your-own-price
Customers decide how much they are willing to pay.
An intermediary (for example, www.priceline.com) tries to match a provider.
* Find-the-best-price
Customers specify a need;
an intermediary (for example, www.hotwire.com) compares providers and shows the lowest price.
Customers must accept the offer in a short time or may lose the deal.
* Affiliate marketing
Vendors ask partners to place logos (or banners) on partner's site.
If customers click on logo, go to vendor's site, and buy, then vendor pay commissions to partners.
* Viral marketing
Receivers send information about your product to their friends.
* Group purchasing (e-coops)
Small buyers aggregate demand to get a large volume;
then the group conducts tendering or negotiates a low price.
* Online auctions
Companies run auctions of various types on the Internet.
Very popular in C2C,
but gaining ground in other types of EC (www.ebay.com)
* Product customization
Customers use the Internet to self-configure products or services.
Sellers then price them and fulfill them quickly (build-to-order), (www.jaguar.com)
* Electronic marketplaces and exchanges
Transactions are conducted efficiently (more information to buyers and sellers, less transaction cost)
in electronic marketplaces (private or public)
* Bartering online
Intermediary administers online exchange of surplus products
and/or company receives "points" for its contribution,
and the points can be used to purchase other needed items. (www.bbu.com)
* Deep discounters
Company (for example, www.half.com) offers deep price discounts.
Appeals to customers who consider only price in their purchasing decisions.
* Membership
Only members can use the services provided,
including access to certain information, conducting trades, etc. (www.egreetings.com)
Source:
Introduction to Information Systems - Third Edition
Enabling and Transforming Business
By R. Kelly Rainer, Casey G. Cegielski
Page 205